Regional Marketing Lead

Role Overview

This role is a key regional marketing position focused on driving demand generation, strengthening market presence, and enabling commercial success across the life sciences and biopharmaceutical ecosystem. The position sits at the intersection of marketing strategy, field engagement, and commercial execution, requiring strong collaboration with sales, product, and global marketing teams.

What You Will Do

Design and execute regional marketing strategies to drive demand generation and support commercial growth objectives. Manage and track marketing-qualified leads (MQLs) in CRM systems, ensuring effective funnel progression in collaboration with sales teams.

Why It Might Be a Fit

You will play a critical role in translating complex scientific solutions into clear value propositions that resonate with customers and key opinion leaders. The role also involves monitoring market dynamics, identifying emerging trends, and shaping data-driven marketing actions.

Requirements

• Bachelor’s or postgraduate degree in Life Sciences or a related scientific discipline.
• 5–7 years of experience in marketing, field marketing, business development, or commercial roles within life sciences or biotech industries.
• Strong experience in demand generation, market intelligence, and sales enablement activities.
• Solid understanding of the biopharmaceutical and biosimilars ecosystem, including regulatory and operational environments.
• Familiarity with CRM systems (SFDC preferred) and funnel management processes.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable marketing plans.
• Excellent communication and stakeholder management skills, with the ability to work effectively in cross-functional teams.
• Ability to spend significant time in the field (approximately 50%) engaging with customers and markets.

Benefits

• Competitive compensation package aligned with regional marketing leadership roles.
• Performance-based incentives linked to demand generation and commercial impact.
• Flexible working arrangements with hybrid or remote work options depending on structure.
• Comprehensive health insurance and wellness programs.
• Paid time off and additional leave benefits based on policy.
• Opportunity to work across innovative life sciences and biopharmaceutical markets.
• Strong exposure to global marketing campaigns and cross-functional strategic initiatives.
• Continuous learning opportunities and career development within a global organization.