Marketing Operations Manager — Funnel & Lifecycle

Role Overview

Justworks is building a connected go-to-market operating model across a multi-product platform. The Marketing Operations Manager — Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right time.

What You Will Do

Map and improve prospect and customer journeys, own lead-management processes, partner with Marketing and other GTM teams to define customer needs and behaviors, and translate strategies into audience definitions and lifecycle triggers.

Why It Might Be a Fit

Prospects and customers enter appropriate journeys and receive timely, relevant follow-up, and journey improvements contribute to stronger conversion, adoption, retention, and expansion.

Requirements

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function
• Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration
• Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data
• Strong analytical judgment and the ability to identify why prospects or customers are failing to progress
• A track record of improving processes across teams and systems
• Excellent cross-functional partnership skills and the ability to build agreement around shared decisions
• Practical experience using AI and automation to improve GTM operations

Benefits

• Dental insurance
• Vision insurance
• Wellness program offerings
• Company retreats
• Total Rewards @ Justworks