Senior Product Marketing Manager

Role Overview

We’re looking for a Senior Product Marketing Manager with strong SaaS experience to own product positioning, messaging, and go-to-market strategy for Kapture. This is a senior, hands-on role that also requires people/team leadership experience, working closely with Product, Sales, and Marketing leadership to drive adoption and revenue growth.

What You Will Do

Own product positioning and messaging across the portfolio, lead go-to-market strategy for new product launches and feature releases, partner closely with Product Management, develop sales enablement materials, conduct market, customer, and competitive research, build and manage a small team of product marketers, and define and track PMM metrics.

Why It Might Be a Fit

The role requires 7–8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space, and demonstrated understanding of the full PMM function. Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus.

Requirements

• 7–8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space
• Demonstrated understanding of the full PMM function — positioning, messaging, launches, sales enablement, competitive intelligence, and customer research
• At least 2 years of experience leading or managing a team
• Strong written and verbal communication skills; ability to translate technical product capabilities into clear customer value
• Experience working cross-functionally with Product, Sales, and Marketing leadership
• Comfortable working in a fast-paced, high-growth environment with evolving priorities
• Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus