Brand Manager

Role Overview

The Brand Manager will drive business planning and marketing execution for the Goodnites brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans.

What You Will Do

The Brand Manager will be accountable for driving business planning and marketing execution, building strong commercial and marketing plans, leading development and execution of consumer-inspired marketing initiatives, and leveraging digital trends to create winning marketing strategies.

Why It Might Be a Fit

The successful candidate will have a strong background in brand management, marketing, and digital marketing, with experience in building and managing iconic brands, and a proven ability to influence without authority and lead effectively in a matrixed organization.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
• Strong experience in brand planning, innovation development, and creative ideation processes
• Demonstrated experience developing and activating digital marketing strategies
• Proven ability to influence without authority and lead effectively in a matrixed organization
• Strong analytical skills with the ability to make sound, timely decisions
• Compelling communication and storytelling capabilities
• Demonstrated ability to build positive, winning team cultures and develop talent
• Entrepreneurial, ‘can-do’ mindset with comfort navigating ambiguity and change
• Positive energy and professionalism representing the brand internally and externally
• Prior experience providing coaching, mentoring, or people leadership

Benefits

• Flex That Works at Kimberly-Clark
• Flexible work model that blends remote work with intentional in-person collaboration
• Comprehensive benefits suite, including 401(k) and Profit Sharing plan
• Target bonus
• Eligibility for relocation support
• Paid holidays
• Dental insurance
• Vision insurance