Senior Website Content Coordinator (CRO-Focused)

Role Overview

This role involves building, maintaining, and continuously improving the digital shopping experience for a US-based eCommerce and lifestyle brand. The Senior Website Content Coordinator will work closely with Marketing, Creative, Engineering, and eCommerce teams to bring campaigns, promotions, product launches, and customer-facing website experiences to life.

What You Will Do

The Senior Website Content Coordinator will build and manage landing pages using CMS and visual page-building tools, execute website updates, perform thorough QA, support A/B testing, and use analytics and customer behavior insights to identify opportunities to improve conversion and usability.

Why It Might Be a Fit

The ideal candidate will have 3+ years of hands-on experience working with eCommerce websites, landing pages, website content, digital merchandising, or a similar digital role, and a strong understanding of eCommerce, landing-page, UX, and conversion rate optimization (CRO) best practices.

Requirements

• 3+ years of hands-on experience working with eCommerce websites, landing pages, website content, digital merchandising, or a similar digital role
• Strong hands-on experience using CMS or visual/drag-and-drop website-building platforms such as Shopify, Webflow, WordPress, Unbounce, Instapage, Landingi, or similar tools
• Proven ability to independently build polished, mobile-friendly, conversion-focused landing pages without relying on coding
• Strong understanding of eCommerce, landing-page, UX, and conversion rate optimization (CRO) best practices
• Strong visual judgment across page layout, content hierarchy, spacing, imagery, calls to action, and mobile experiences
• Hands-on experience using GA4 or similar website analytics tools to evaluate performance and identify actionable opportunities
• Working knowledge of A/B testing, including building test variations, monitoring performance, and applying learnings to future website improvements
• Solid understanding of on-page SEO, including metadata, headings, alt text, internal linking, and content structure
• Exceptional attention to detail with strong website QA practices across desktop and mobile
• Ability to independently manage multiple website projects from brief through build, QA, launch, and optimization
• Strong written and verbal English communication skills with the ability to clearly explain website recommendations and decisions
• Comfortable using AI tools such as ChatGPT for research, analysis, content development, and problem-solving while critically evaluating and validating outputs
• Basic HTML and CSS for understanding website structure and making minor adjustments when needed
• Heatmapping and session-recording tools for analyzing customer behavior and identifying usability opportunities
• eCommerce merchandising, including product placement, featured content, and promotional modules
• Accessibility best practices for creating more usable and inclusive digital experiences
• SEO considerations for AI-powered and evolving search experiences
• Writing and editing concise website copy, including headlines, calls to action, and supporting content
• Experience supporting US-based eCommerce, retail, fashion, or lifestyle brands
• Familiarity with AI-assisted workflows for website content, analysis, research, and optimization
• Experience working cross-functionally with Marketing, Creative, Engineering, and eCommerce teams

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Flexible work arrangements
• Professional development opportunities
• Team-building activities
• Wellness programs
• Employee discounts
• Stock options or equity
• Bonus or commission structure
• Paid holidays