Senior Product Marketing Manager

Role Overview

Manage end-to-end marketing strategy and execution for banking products and customer portfolios, driving customer awareness, engagement, and business growth through integrated, data-driven marketing initiatives.

What You Will Do

Develop and execute integrated marketing strategies, build and manage customer acquisition and lifecycle marketing programs, lead D2C marketing initiatives, drive digital marketing initiatives, and create compelling product communication and marketing collateral.

Why It Might Be a Fit

The ideal candidate will have strong product marketing skills, experience in D2C and lifecycle marketing, and expertise in digital marketing, customer communications, marketing analytics, and stakeholder management.

Requirements

• Product Marketing
• D2C & Lifecycle Marketing
• Customer Cohort Strategy & Segmentation
• ATL & BTL Campaign Management
• Digital Marketing
• Lead Generation & Conversion Optimization
• Branch & Regional Marketing
• Customer Communications
• Marketing Analytics & ROI
• Stakeholder Management
• Agency Management
• Project Management
• AI-enabled Marketing
• Content Strategy & Sales Enablement