Sales Operations Manager

Sales Operations Leadership & Business Partnership

• Serve as a trusted operational partner to Sales leadership, translating commercial priorities into clear processes, operating cadences, and execution plans
• Establish sales operating standards, workflows, reporting, and accountability across National/Key Accounts, Brand Ambassadors, International Distributors and Sales Support
• Act as an escalation point for complex operational issues that may affect customers, revenue, service levels, or sales productivity
• Prepare and facilitate weekly business health reviews for the Executive team, ensuring performance and risks are clearly identified

Sales Systems, Process & Data Governance

• Own Sales business requirements, user adoption, and continuous improvement for CRM, ERP, and related commercial tools in partnership with IT and system owners
• Design and standardize scalable workflows for account setup, pipeline management, pricing and discount approvals, order submission, customer programs, and sales communications
• Establish governance for customer master data, territories, sales assignments, price lists, commercial terms, and other sales-critical data
• Drive consistent CRM and ERP usage, data quality, documentation, and process compliance across the Sales organization
• Develop SOPs and user training while identifying opportunities to automate manual work and reduce duplicate entry

Sales Performance, Reporting & Commercial Insights

• Build and maintain dashboards and scorecards providing visibility into revenue, bookings, shipments, pipeline, order book, target attainment, and performance by account, channel, territory, and product
• Monitor operating metrics such as backorders, cancellations, fill rates, service levels, and other indicators affecting customer experience and revenue realization
• Analyze sales performance trends to identify risks, opportunities, root causes, and recommended actions for Sales leadership
• Own the recurring Sales reporting calendar and help establish a reliable single source of truth for commercial performance
• Support sales planning, account and territory goal setting, target allocation, and scenario analysis in partnership with Sales and Finance
• Support commission and sales incentive administration through performance tracking and data validation in partnership with Finance and People & Culture

Order Book, Customer Programs & Go-to-Market Execution

• Oversee visibility and operational health of the wholesale order book, ensuring Sales and Sales Support have accurate information on order status, availability, and execution risks
• Establish controls for order exceptions, special pricing, discounts, commercial terms, cancellations, returns, and other non-standard requests
• Partner with Supply Chain, Production, Fulfillment, and Customer Experience to resolve order delays, allocation challenges, and recurring service issues
• Coordinate operational requirements for account onboarding, seasonal programs, prebooks, promotions, and new product launches
• Build and manage Sales workback plans for major launches and commercial initiatives, tracking readiness, dependencies, risks, and decisions across functions
• Ensure required SKUs, pricing, customer setup, system configurations, allocation guidance, sales materials, and field communications are ready for execution

Commercial Planning and Demand Alignment

• Partner with Demand Planning to provide complete, timely, and validated Sales inputs for forecasting and S&OP processes
• Track sales and order pacing against plan and communicate material changes, risks, and opportunities to Sales leadership and planning partners
• Support account and channel prioritization during constrained inventory situations using customer commitments, commercial priorities, and leadership direction

Process Improvement and Scalable Growth

• Map and improve end-to-end sales processes to reduce friction, handoffs, manual effort, and avoidable errors
• Define and monitor Sales Operations KPIs and service standards that measure efficiency, accuracy, responsiveness, and execution quality
• Lead or support cross-functional projects that improve the commercial operating model, including system implementations and process redesign
• Develop scalable processes and documentation that support growth into new customers, channels, products, and geographies

General Duties

• Inform Executive team on sell thru and sell in trends, inventory positions and general customer business trends
• Stay informed on product launches, pricing, customer programs, channel developments, and company priorities
• Represent L.A.B. Golf professionally in interactions with internal partners, customers, and external stakeholders
• Perform additional tasks as assigned to support Sales objectives and overall company growth

Qualifications, Skills And Attributes

Education

• Bachelor’s degree in Business, Operations, Finance, Analytics, Supply Chain, Marketing, or related field preferred
• Equivalent professional experience will be considered in lieu of formal education

Experience

• 5+ years of experience in Sales Operations, Commercial Operations, Revenue Operations, Customer Operations, Business Operations, or a closely related field
• Experience supporting B2B, wholesale, retail, dealer, distributor, or other multi-channel sales organizations strongly preferred
• Experience in consumer products, sporting goods, golf, retail, or manufacturing environments preferred
• Demonstrated experience improving sales processes, reporting, systems, and cross-functional execution
• Experience with CRM, ERP, order management, and reporting environments; NetSuite experience preferred
• Experience supporting sales planning, performance reporting, pricing or program administration, and order-book management preferred
• Experience leading complex cross-functional projects and influencing stakeholders without direct authority
• People leadership, team supervision, or experience coaching and directing operational resources preferred

Technical Skills

• Advanced Excel proficiency, including lookups, pivot tables, data validation, and analysis of large data sets
• Strong proficiency with CRM and ERP systems; experience with NetSuite strongly preferred
• Proficiency or experience with SPS Commerce, including EDI transactions and preparing sell-thru data reporting
• Experience building dashboards and recurring reporting; familiarity with Power BI, Tableau, Looker, or similar BI tools preferred
• Strong presentation skills with the ability to translate analysis into clear commercial stories and recommendations
• Strong understanding of sales data, master data, pipeline and order-book reporting, and data governance principles

Desired Attributes

• Builder mindset with a passion for creating structure, clarity, and scalable operating practices in a fast-growing environment
• Strong commercial acumen and ability to connect operational details to revenue, customer experience, and business priorities
• Highly analytical and detail-oriented with strong process discipline and commitment to data accuracy
• Proactive problem solver who identifies issues early and drives solutions through completion

Physical and Cognitive Requirements

Physical Requirements

• Ability to sit at a computer workstation for extended periods while reviewing sales data, systems, reports, and business communications
• Manual dexterity to operate a keyboard, mouse, phone, and other standard office equipment
• Adequate vision to read and interpret spreadsheets, dashboards, reports, and internal documentation in digital and printed formats
• Ability to occasionally lift and move product samples, files, or office supplies weighing up to 20 pounds
• Capability to move between office spaces, meeting rooms, and production or fulfillment areas as needed
• Ability to work in a fast-paced, collaborative environment balancing analytical work, meetings, and operational problem-solving

Cognitive Requirements

• Ability to prioritize and manage multiple commercial initiatives, operational issues, reporting deadlines, and stakeholder needs simultaneously
• Strong problem-solving skills to diagnose process, system, order, and data issues and drive practical solutions
• Capacity to analyze sales performance, pipeline, order-book, customer, product, and channel data to identify meaningful trends and insights
• High attention to detail to ensure reporting accuracy, data integrity, policy compliance, and reliable execution
• Critical thinking to evaluate tradeoffs, identify root causes, and recommend actions that balance customer, revenue, and operational needs
• Adaptability and sound judgment when business priorities, product availability, systems, or customer needs change
• Ability to synthesize information across Sales, Demand Planning, Finance, Product, Marketing, Supply Chain, Production/Fulfillment, Customer Experience, and IT
• Capability to facilitate cross-functional discussions and communicate complex data, processes, and operational issues in clear, action-oriented terms