Marketing Brand Manager – Resort

Role Overview

We’re looking for a strategic and driven Brand Manager to lead the marketing strategy, positioning, and expression of several of our resort brands. This role blends brand strategy with hands-on execution, offering the opportunity to shape how resort communities experience and connect with our brands.

What You Will Do

You’ll collaborate closely with Sales, Product, Creative Directors, and retail partners to ensure our brands show up clearly, creatively, and competitively -through email campaigns, catalogs, photo assets, partner communications, and tailored go-to-market strategies.

Why It Might Be a Fit

This role requires a passion for or familiarity with resort, outdoor lifestyle, or destination retail environments, strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences, and experience with email marketing platforms and campaign management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 6-8+ years of experience in brand management, marketing strategy, sales enablement, or related field
• Passion for or familiarity with resort, outdoor lifestyle, or destination retail environments strongly preferred
• Strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences
• Experience with email marketing platforms and campaign management is highly desirable
• Ability to think strategically while executing tactically
• Highly organized and comfortable managing multiple timelines simultaneously
• Proficient in Microsoft Office and comfortable learning project management systems (e.g., Monday.com)
• Clear and confident communicator, both written and verbal, with the ability to influence and collaborate effectively without direct authority
• Self-motivated, proactive, adaptable multitasker who thrives in a fast-paced environment
• Strong cultural contributor who embraces and enhances our unique company culture
• Willingness to travel onsite and occasionally for events, activations, or industry engagements
• Must love dogs (we kinda like them and we hope you do, too)

Benefits

• PTO accrual
• Holiday pay eligibility
• Merchandise discounts
• Health, dental, vision, and life coverage
• 401(k) participation
• Company 401(k) match eligibility
• Profit sharing
• Voluntary benefit options
• Confidential no-cost Employee Assistance Programs
• Employee discounts across Lakeshirts brands
• Employee events and recognition programs
• Referral incentives
• Dogs at Work

Tagged as: Project Management