Digital Marketing Specialist

Role Overview

We’re looking for a hands-on Digital Marketing Specialist who can turn marketing direction into consistent, timely, and measurable local execution. The ideal candidate takes ownership of their work, manages priorities and deadlines, pays close attention to detail, and uses performance insights to continuously strengthen local marketing execution.

What You Will Do

The Digital Marketing Specialist will create, schedule, publish, and maintain engaging local content across social media and Google Business Profiles, execute approved local campaigns, promotions, email/text initiatives, and seasonal marketing, and support review generation and reputation management.

Why It Might Be a Fit

The ideal candidate will consistently execute assigned work accurately and on time, maintain current and professional digital channels, communicate blockers early, and follow projects through to completion.

Requirements

• Experience with digital marketing, social media, content creation, or a related role.
• Working knowledge of Meta/Facebook, Google Business Profile, email/SMS marketing, online reviews, Local Community & Reputation platforms, and digital marketing tools.
• Strong written communication, proofreading, organization, follow-through, and attention to detail.
• Comfort working with marketing data, content analytics, reports, CRM information, and campaign performance.
• Comfortable using AI tools such as ChatGPT to support research, content development, repurposing, analysis and marketing workflows and curious about how AI is changing local search and consumer discovery.
• Ability to manage recurring responsibilities while adapting to changing priorities and collaborating across departments.
• Canva, Capcut, Microsoft 365, CRM, marketing analytics, or process-documentation experience is a plus. Local service, multi-location, franchise, or agency experience is also a plus.

Benefits

• Health insurance
• Profit sharing
• Training & development
• Vision insurance
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance