Role Overview
The Senior Manager of Demand Generation will own the demand generation plan and calendar across Layer Health’s portfolio of quality- / clinical-focused solutions. They will design and run integrated campaigns for health system-based buying committees, build the nurture infrastructure and email programs, and work hand-in-hand with the content marketing team to program existing content across channels.
What You Will Do
The Senior Manager will own integrated campaign planning and execution, paid media strategy and execution, account-based marketing, marketing operations and measurement, sales alignment, events and conference programs, and vendor management.
Why It Might Be a Fit
The ideal candidate will have 6–10 years of experience in B2B demand generation, with at least 3 years running integrated, account-based programs. They will have deep hands-on fluency in HubSpot and strong working knowledge of Salesforce campaigns, lead routing, and attribution.
Requirements
- 6–10 years in B2B demand generation
- at least 3 years running integrated, account-based programs
- healthcare or health IT experience selling into hospitals and health systems is strongly preferred
- deep hands-on fluency in HubSpot
- strong working knowledge of Salesforce campaigns, lead routing, and attribution
Benefits
- Competitive salary
- Benefits package
- Equity participation
- 401(k) matching
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Wellness program
To apply for this job please visit job-boards.greenhouse.io.
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