Senior Brand Manager (SKS)

Role Overview

As a Senior Brand Manager, you will lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.

What You Will Do

Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic. Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.

Why It Might Be a Fit

You will support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools. You must have demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning.

Requirements

• Bachelor’s Degree in Marketing or a related field
• 10+ years experience in marketing roles with major consumer brand
• Experience in Product Marketing as it pertains to product marketing communications and product management
• Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy
• Demonstrated successes working effectively with sales teams is required
• Budget and agency management experience, including PR, advertising, creative services and production is required
• Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
• Must be a highly engaged leader who is cognizant of the changes in the marketplace
• Ability to build consensus and obtain organizational alignment for initiatives is required
• A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Benefits

• No-cost employee premiums for competitive medical, dental, vision and prescription benefits
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time
• Performance based Short-Term Incentives (varies by role)
• Access to confidential mental health resources to help you and your loved ones improve your quality of life
• Personal fitness goal incentives
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities
• Group Rate Life and Disability Insurance