Head of Marketing

Role Overview

Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines. Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions.

What You Will Do

Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns. Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies.

Why It Might Be a Fit

Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints. Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 10 years of relevant experience in marketing, preferably with strong B2B marketing exposure
• Minimum 8 years of experience in a managerial or leadership role, preferably managing multi-segment marketing initiatives
• Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics
• Strong understanding of market and customer insights, strategic partnerships, and channel marketing
• Experience in developing and executing marketing strategies, campaigns, and demand generation programs
• Strong business acumen with the ability to translate market insights into actionable marketing strategies
• Excellent communication, presentation, influencing, and stakeholder management skills
• Strong strategic thinking, leadership, problem-solving, innovation, and adaptability
• Demonstrated ability to lead, coach, and develop a high-performing marketing team

Benefits

• Medical Check Up
• Insurance