Head of Marketing and Growth

Hybrid Full TimeCape Town, Western Cape, South AfricaLula Bet

Role Overview

We are a top-tier iGaming and Sportsbook operator based in Cape Town, looking for a passionate person to join our dynamic and experienced team as the Head of Marketing & Growth. The role requires strong judgement, practical execution, and the ability to manage agencies and internal stakeholders in a fast-moving digital business.

What You Will Do

Develop and execute marketing initiatives across brand, customer propositions, integrated campaigns, partnerships, sponsorships, content, and above-the-line media. Drive customer growth, market penetration, and brand awareness through relevant propositions and campaigns.

Why It Might Be a Fit

This is a commercially accountable, hands-on role requiring strong judgement, practical execution, and the ability to manage agencies and internal stakeholders in a fast-moving digital business.

Requirements

  • A relevant degree or equivalent demonstrated professional experience
  • At least five years’ marketing experience, including responsibility for campaigns, agencies, or small teams
  • Experience developing and executing integrated marketing strategies in a customer-focused business
  • Strong commercial acumen and the ability to connect marketing activity to business outcomes
  • Experience building customer-facing brands in a digital or consumer environment
  • Experience managing integrated campaigns across digital and ATL channels, including television, radio, and outdoor media
  • Experience managing agencies, external partners, sponsorships, and commercial relationships
  • Experience managing marketing budgets and evaluating effectiveness
  • Strong communication, negotiation, analytical, and stakeholder-management skills
  • Ability to balance strategic thinking with practical execution

Benefits

  • Competitive Package
  • Direct Impact
  • Ownership
  • Growth Environment
  • Collaborative Team
  • Hybrid Working Environment

To apply for this job please visit jobs.smartrecruiters.com.


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Tired of manual job applications?

JobCopilot auto-applies to thousands of RevOps and GTM roles on your behalf — so you can focus on interviews, not applications.

RevOps Careers Favicon

Get the latest RevOps jobs every Monday.

No noise. Just the best GTM roles, curated weekly.

We don’t spam! Read our privacy policy for more info.

Applying for this role?

Tailor your resume to this exact role — hiring managers notice the difference.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!