Head of Digital Growth

Role Overview

Scale customer acquisition profitably through digital channels, building a high-performing in-house digital team driven by one clear outcome of delivering more funded SMEs at an economically viable cost.

What You Will Do

Build and scale a profitable in-house paid media engine, lead the handover of paid search from an agency, and take full ownership of ad accounts, tracking, and campaign data.

Why It Might Be a Fit

Partner closely with Brand, CRM, Analytics, Product, Sales, and Credit to bring the vision to life, drive conversion, build the team, and lead the operating rhythm.

Requirements

• 10+ years in digital or performance marketing
• 3-5 years leading teams
• Deep, hands-on expertise in Google Ads and Microsoft Ads
• Strong working knowledge of Meta and other channels
• A track record of optimising to deep-funnel outcomes
• Experience in lending, fintech, financial services or another high-consideration lead-generation category
• Practical experience of conversion optimisation and experimentation
• A strong understanding of SEO, and interest in how AI search is changing discovery
• Experience bringing agency work in-house, or building a digital team from scratch
• Strong commercial and analytical skills