Senior Customer Marketing Manager – North America (Remote, Eastern Time Zone)

The Senior Customer Marketing Manager will design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers. This role is responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America.

Requirements

• 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
• BS or BA Degree – Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
• Proven experience developing and executing account-based marketing (ABM) strategies to drive expansion, upsell, and cross-sell within existing customer accounts
• Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
• Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
• Experience with customer communication and customer relationship management systems (CRMs)
• Strong ability to create audience-focused content that drives engagement, adoption, and pipeline within the existing customer base
• Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
• Excellent English writing skills, enthusiastic, and comfortable talking with customers
• Highly motivated team player who thrives in a fast-paced environment
• Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
• Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
• Able to travel for work occasionally for events and team meetings
• Able to adjust schedule as needed to collaborate with teams in different time zones

Benefits

• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee’s contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)

Tagged as: Account-Based Marketing, HubSpot