Brand Lead — Marketing & Communications

Role Overview

The Brand Lead will lead the end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints.

What You Will Do

Define and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities, and lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.

Why It Might Be a Fit

The ideal candidate will have a proven track record in leading large-scale brand campaigns and content ecosystems, and a strong understanding of paid, owned, and earned media integration.

Requirements

• Bachelor’s degree
• 7–10 years of experience in Brand Marketing, Integrated Marketing, or Communications (insurance/financial services preferred)
• Proven track record in leading large-scale brand campaigns and content ecosystems
• Strong understanding of paid, owned, and earned media integration
• Experience working across Agency and Bancassurance channels
• Strong stakeholder management and cross-functional collaboration skills
• Deep understanding of brand building + commercial impact balance