MarTech Implementation Manager

Role Overview

The MarTech Implementation Manager is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for the Manulife GWAM segment. They will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties.

What You Will Do

Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch and adobe WebSdk tagging) for the new/existing web properties. Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.

Why It Might Be a Fit

The successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement.

Requirements

• Undergraduate degree in engineering, computer science, or IT-related field
• At least 5 years of demonstrated experience in digital analytics such as Adobe Analytics, focusing on measurement of digital performance, data integration, and development.
• Strong JavaScript, XML, HTML, CSS, and computer programming concepts
• Advanced knowledge of tagging solutions (Adobe Launch and other tagging)
• Hands-on experience in event-driven data layer implementation for Adobe Analytics and adobe WebSdk tagging
• Hands-on experience creating and maintaining SDR implementations.
• Adobe Analytics and related Adobe Experience cloud tools expert (Target, Audience Manager, RT-CDP, Adobe APIs, and AEM etc.)
• Self-motivated standout colleague with a strategic approach
• Strong organizational, communications, and time management skills

Benefits

• Health insurance
• Dental insurance
• Mental health insurance
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program in Canada (holidays, vacation, personal, and sick days)
• Statutory leaves of absence