Product Marketing Senior Manager

Role Overview

The Product Marketing Manager is responsible for positioning products effectively in the market, ensuring clear value propositions, and delivering successful go-to-market strategies.

What You Will Do

Define and maintain clear product positioning, messaging frameworks, and value propositions in close collaboration with Product, Distribution, and other cross-functional teams. Translate complex product features into compelling, customer-centric sales stories, benefits, and narratives that resonate with target customer segments and differentiate Manulife from competitors.

Why It Might Be a Fit

The ideal candidate will have a good understanding of insurance products, customers’ needs, and regulatory environment, with strong experience in positioning, messaging, and go-to-market planning.

Requirements

• BS/BA degree in marketing or related field
• Minimum 7 years experience in Financial Services industry, preferred if experience is in the insurance industry
• Minimum 5 years experience in marketing communications, including product marketing, brand marketing and sales/distribution enablement
• Good understanding of insurance products (including Life, Health and Savings), customers’ needs and regulatory environment
• Strong experience in positioning, messaging, and go-to-market planning
• Proven success in launching products and programs
• Insurance product development / insurance sales / training experience will be an advantage
• Experience working in a global, matrix organization with stakeholders across multiple time zones
• Superior written and verbal communication skills in English
• Strong analytical skills to evaluate data and content performance
• Strong attention to detail and organization
• Ability to synthesize complex information into clear, compelling stories
• Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment
• Proactive, solution oriented mindset
• Familiarity with content workflows (briefs, reviews, approvals, versioning) and brand guidelines
• Proficiency with PowerPoint, Excel, and project tools (e.g. Smartsheet, Jira)
• Experience with AEM and MarTech tools (e.g. marketing automation & website management)

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Flexible work arrangements
• Opportunities for professional growth and development