Growth Marketing Manager

Role Overview

As Growth Marketing Manager, you will own our paid channels that drive direct acquisition, and be responsible for hitting our growth ambitions with a significant paid media budget. You will oversee short and long-term media channels, ensuring the mix, flighting, and targeting support our new-business goals. You will partner closely with the Data Team, but not rely on them for every answer. You will be comfortable managing and mentoring your team, building a culture where data-led rigour and cross-functional collaboration are the standard.

What You Will Do

Your responsibilities will include owning media planning to achieve new customer growth KPIs, optimising the allocation of the multi-million-pound marketing budget, getting hands-on with the numbers yourself, partnering with the Data Team and other functions to build and continuously improve a measurement and reporting framework, testing and scaling new acquisition channels, leading integrated full-funnel campaigns, managing agency and partner relationships, and directly managing and developing three Performance Marketing Leads.

Why It Might Be a Fit

You will be a known, credible source of data-led challenge in the business, people will bring you a number to sense-check, not just the Data Team. You will have built or strengthened a measurement and reporting framework that stakeholders trust and use without needing you to explain every number. You will be a confident, credible voice for Growth Marketing with stakeholders across the business.

Requirements

• Track record of significant experience leading growth marketing, with genuine ownership of budget and channel strategy
• Comfortable working directly with data: fluent in Excel, confident pulling apart large or messy data sets to find the story, and happy interrogating a dashboard or querying a number that looks wrong rather than taking it at face value
• Deep understanding of full-funnel marketing metrics (CPA, ROAS, conversion, funnel drop-off) and how to diagnose what’s driving under- or overperformance
• Experience managing significant paid budgets across brand and performance channels, including paid search, paid social, and offline media
• Confident building relationships and influencing stakeholders beyond the immediate team — Data, Finance, Product, or senior leadership — and comfortable bringing evidence to those conversations in our trading sessions
• Excellent at managing agencies, from brief through to execution
• Understanding of audience segmentation and lifecycle targeting to build effective mid- and lower-funnel strategies
• Experience managing and coaching a small team
• Experience in insurance, financial services, or another regulated consumer sector

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Pension scheme
• Annual leave
• Sick leave
• Parental leave
• Flexible working hours
• Home working
• Relocation assistance
• Bonus/commission
• Paid holidays