Head of Growth Marketing & Customer Experience

Role Overview

Shape the strategic direction and priorities for Mariner’s Marketing function, with responsibility for growth marketing, marketing technology, customer data, lifecycle engagement, and related customer growth initiatives. Lead the execution of strategies that improve customer acquisition, engagement, retention, and long-term value while partnering across Credit Risk, Technology, Finance, Operations, Data, Product, Legal, and Compliance.

What You Will Do

Shape the strategic direction and priorities for Mariner’s Marketing function, ensuring alignment with broader business, growth, risk, and financial objectives. Own Mariner’s growth marketing strategy, marketing technology and vendor ecosystem, and allocation of annual marketing investment, with accountability for measurable business and financial outcomes.

Why It Might Be a Fit

This role requires a senior leader with 15+ years of progressive experience in marketing, including growth marketing, performance marketing, customer acquisition, lifecycle marketing, marketing analytics, or related disciplines. The ideal candidate will have demonstrated ownership of significant multi-channel marketing investment with accountability for measurable business, financial, and customer outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Finance, Statistics, Data Science, Engineering, or a related discipline
• 15+ years of progressive experience in marketing, including growth marketing, performance marketing, customer acquisition, lifecycle marketing, marketing analytics, or related disciplines
• 7+ years of progressive leadership experience, including responsibility for leading leaders and large, complex teams or significant functional areas
• Significant senior leadership experience within a highly quantitative, data-driven B2C environment
• Deep expertise in data-driven growth marketing, including customer acquisition, lifecycle management, experimentation, attribution, segmentation, forecasting, customer economics, and optimization across digital and offline channels
• Exceptional quantitative and analytical capabilities, with demonstrated ability to evaluate complex datasets, challenge analytical assumptions, interpret customer economics, and use data to inform significant investment and strategic decisions

Benefits

• Generous benefits package
• Potential bonus: annually
• Base salary range: $190,947.78 – $252,428.27 per year