Associate Marketing Director of Respawn China

Role Overview

The Associate Marketing Director of Respawn China will own the growth strategy for Respawn China, leading community-first brand building with Razer, and authentic content creation. This role requires entrepreneurship, creativity, problem-solving, resilience, and motivation. The ideal candidate will have 8+ years of brand marketing experience, with a track record of launching new products or building a brand from an early stage.

What You Will Do

The responsibilities include owning the annual business plan, building a fact base from consumer, channel, and performance data, engaging senior stakeholders, setting portfolio and innovation strategy, leading innovation, and managing the innovation pipeline.

Why It Might Be a Fit

The successful candidate will thrive in ambiguity, bounce back from setbacks, and keep momentum when plans change. They will be commercially minded and comfortable with numbers, with a strong desire to build something new, not maintain something established.

Requirements

• 8+ years of brand marketing experience
• Experience leading agencies and external partners
• Fluent English and Mandarin, written and spoken
• Entrepreneurship, creativity, problem-solving, resilience, and motivation

Benefits

• Competitive pay
• Benefits
• Long-term career development across Mars
• Innovative, professional, and energetic team
• Great people-oriented company culture