Marketing Automation Specialist (Paid Media)

As a Marketing Automation Specialist, you will partner with clients to ensure success in their marketing automation initiatives. You will design and execute Marketo programs, connect MarTech signals into Ad Platforms to create conversions within the Ad Platforms, optimize paid media processes, create technical documentation and continuously QA the Ad Platform conversions to ensure accurate set up, and provide valuable insights to improve lead management and reporting.

Requirements

• Conduct a comprehensive assessment of current systems and processes.
• Create integrations between MarTech (Marketo, Salesforce, BigQuery) signals to Ad Platforms (Google Ads, LinkedIn, Meta, Reddit, etc.) to create conversion via Zapier and Workato KPIs for metrics such as leads and MQLs
• Set up and maintain direct digital integration of forms from Ad Platforms into Marketo (ex: LinkedIn Lead Gen Forms)
• Perform an in-depth analysis of Marketo programs and processes, including Salesforce (SFDC) connectivity for lead flow.
• Create actionable recommendations for optimizing paid media lead flow, including UTM tracking, and cookie attribution setting
• Manage end-to-end production and execution of marketing campaigns in Marketo, including global or localized demand generation efforts.
• Ensure seamless integration and alignment between Marketo and SFDC to improve lead lifecycle tracking and campaign reporting.
• Create a QA process to ensure the connection to Ad Platforms for conversion signals continues passing accurate data.
• Ability to keep technical documentation of implementation (ie, track and record what was set up and how it was set up)
• Partner with larger marketing ops team and agency to create repeatable process to audit and troubleshoot issues
• Partner with clients to become an extension of their marketing team.
• Provide strategic recommendations and hands-on support to optimize marketing automation efforts.
• Stay informed of new Marketo features and functionality to ensure clients benefit from the latest capabilities.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance