Role Overview
The CMI Manager is responsible for identifying consumer’s unmet needs and potential segments for brands to enter and win. They will describe products prescriptions to serve unmet needs via business research & assessment, consumer in love building & management, and product development assessment.
What You Will Do
Define I&O (issue & opportunities) to propose jobs to be done for brands, develop and implement market research initiatives, monitor brand equity, build and manage a competitive market intelligence database, and lead a team.
Why It Might Be a Fit
The ideal candidate will have advanced research skills, data analytics, marketing knowledge, and presentation & communication skills. They will also have experience in stakeholder management, adaptability, innovation, business acumen, and problem-solving.
Requirements
- Bachelors in Marketing or Business Administration
- Advanced Research skills (Qualitative research)
- Data Analytics
- MS Office
- Marketing Knowledge
- Presentation & Communication
- Stakeholders Management (i)
- Adaptability/Flexibility
- Innovation
- Business Acumen
- Problem Solving
To apply for this job please visit careers.masanconsumer.com.
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