Digital & Social Media Marketing Manager

Role Overview

The role involves developing and delivering integrated marketing campaigns for the German market, managing campaigns from initial concept to execution, and working across digital channels, content, paid media, and social media.

What You Will Do

The main responsibilities include developing and delivering digital and integrated marketing campaigns, managing the full campaign lifecycle, and ensuring campaigns provide a consistent customer experience.

Why It Might Be a Fit

The ideal candidate will have experience in digital marketing, online marketing, performance marketing, or integrated campaign management, and will be able to combine strategic thinking with hands-on campaign delivery.

Requirements

• Relevant experience in digital marketing, online marketing, performance marketing, or integrated campaign management
• Experience managing digital campaigns from initial concept and briefing through execution, optimization, and measurement
• Strong experience writing briefs and managing creative, media, digital, or content agencies
• A broad understanding of digital channels and how they work together within an integrated marketing strategy
• Experience with content strategy, content distribution, paid media, media planning, and digital advertising
• A practical understanding of SEO and search marketing, with the confidence to brief and challenge specialist agencies
• The ability to interpret digital analytics and KPIs and translate campaign data into clear recommendations
• Strong project management, stakeholder management, and communication skills
• Professional fluency in both German and English
• A bachelor’s or master’s degree in marketing, communications, business, digital media, or a related field, or equivalent relevant experience

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development

Tagged as: Project Management