Role Overview
The Digital Marketing Associate supports the execution of American Girl’s CRM programs across email and SMS channels, partnering with cross-functional teams to deliver personalized communications and optimize campaign performance.
What You Will Do
The role involves campaign planning, production, and execution, as well as data stewardship and best practices, including maintaining customer data hygiene and ensuring compliance with email and SMS standards.
Why It Might Be a Fit
The ideal candidate has 1+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, with hands-on experience with an ESP and end-to-end campaign execution.
Requirements
- 1+ years of experience in CRM, lifecycle marketing, or email/SMS marketing
- Hands-on experience with an ESP (Klaviyo preferred) and end-to-end campaign execution
- Experience supporting CRM calendars, audience segmentation, and lifecycle campaigns
- Experience working cross-functionally with creative, marketing, and merchandising teams
- Excellent written/verbal, time management and quantitative/analytical skills
- Familiarity with campaign performance metrics and using data to inform optimization decisions
- Strong PowerPoint and Excel skills
Benefits
- Competitive total pay programs
- Comprehensive benefits
- Resources to help empower a culture where every employee can reach their full potential
To apply for this job please visit jobs.smartrecruiters.com.
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