Director – Lifecycle Marketing

Role Overview

The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels’ lifecycle marketing program, leading a team to develop, implement, and optimize strategies to maximize customer engagement and drive revenue growth.

What You Will Do

Develop and execute targeted marketing strategies to drive customer acquisition, engagement, retention, and loyalty, leveraging the CRM program and email and SMS channels.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of digital marketing channels, experience with marketing automation tools, and a proven ability to build and execute highly effective CRM, email, and SMS programs.

Requirements

• Proven ability to build and execute highly effective CRM, email, and SMS programs
• Demonstrated success in scaling and automating lifecycle marketing programs
• Deep understanding of digital marketing channels, including email, mobile, SMS, and website marketing
• Demonstrated proficiency in using marketing automation tools
• MarTech experience required — must have led or been part of a CRM platform implementation (e.g., Salesforce Marketing Cloud (SFMC), Cordial, Braze)
• Experience leveraging AI to accelerate campaign and program optimization
• Working understanding of how AI is impacting the MarTech ecosystem, including awareness of the sources and use cases of AI technology within marketing platforms

Benefits

• 401(k) with employer match
• Employee Assistance Program
• Medical, dental, and vision coverage
• Telemedicine services
• Flexible spending accounts
• Commuter benefits
• Tuition assistance
• Adoption assistance
• Various voluntary insurance options
• Employee discounts
• Access to partner discount programs

Tagged as: Salesforce