Role Overview
The Account Based Marketing Specialist is responsible for the strategic planning, implementation, and continuous optimization of targeted marketing programs for selected strategic accounts and industries.
What You Will Do
Key responsibilities include independent development, implementation, and further development of account-based marketing strategies for defined strategic target accounts and industries; strategic alignment with sales and account teams to select, prioritize, and process accounts, as well as to define common goals, plays, and success metrics; and the execution of in-depth account, market, and stakeholder analyses to identify business potential, challenges, buying centers, and decision-making structures.
Why It Might Be a Fit
The ideal candidate will have 5-7 years of relevant experience in B2B marketing, ideally with several years of experience in account-based marketing, demand generation, or strategic customer marketing.
Requirements
- Degree in marketing, business, communication, or a comparable field
- 5-7 years of relevant experience in B2B marketing
- Experience in account-based marketing, demand generation, or strategic customer marketing
- Experience in working with sales teams, senior stakeholders, and complex enterprise customers
- Good understanding of modern CRM, marketing automation, and analytics platforms
- Expertise in data-driven marketing, performance analysis, reporting, and the derivation of actionable recommendations
- Fluent English and German language skills in writing and speaking
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Life insurance
- Accident insurance
- Disability insurance
- Paid holidays
- Vacation time
- Sick leave
- Retirement plan
- 401(k) match
- Equity
- Stock options
- RSUs
- ESOP
- Shares
- Partnership/shareholder track
To apply for this job please visit hp.wd5.myworkdayjobs.com.
Follow us on social media