Role Overview
The Product/Performance Marketing Manager will develop the end-to-end product and solution marketing strategy for the ecosystem around the PC, spanning docks, displays, peripherals, software solutions, and security, with a heavy emphasis on SMB customers. They will create the integrated portfolio marketing plan, positioning strategy, value propositions, key selling points, go-to-market guidance, and product marketing insights that connect these product and solution lines into a cohesive workspace story before, during, and after announcement.
What You Will Do
The Product/Performance Marketing Manager will develop integrated demand generation campaigns, manage campaign briefs through execution, activate across digital, social, email, channel, and events, and influence optimizing media and content based on performance. They will track campaign KPIs and business impact, coordinate agencies and creative production, support market and channel activation, and help deliver pipeline and revenue outcomes.
Why It Might Be a Fit
The Product/Performance Marketing Manager will work closely with the Product/Software Marketing Managers for each individual product and solution line, as well as product management, sales, channel marketing, regional marketing, and Demand Capture teams, to align strategies and activation plans, ensure our solutions meet SMB and Enterprise customer needs, and help HP stand out in a competitive landscape.
Requirements
- 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
- 4+ years in B2B-related work.
- Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
- Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
- Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
- Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
- Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
- Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
- Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
- Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.
- Skilled in identifying market opportunities and articulating competitive differentiators.
- MBA or equivalent experience preferred.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
To apply for this job please visit hp.wd5.myworkdayjobs.com.
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