Principal Growth Marketer

Role Overview

As Principal Growth Marketer at Mochi Health, you’ll own patient acquisition, activation, and retention across our entire platform. You’ll build and lead the growth function—spanning performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization—to scale our patient base while maintaining efficient unit economics in a competitive, regulated market.

What You Will Do

Own the Growth Strategy, Define and execute the patient acquisition and retention strategy across all channels and products, Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets, Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments), Establish growth metrics, goals, and forecasting models that guide investment and decision-making, Partner with executive leadership to shape company strategy based on growth insights, Foster a culture of experimentation, data-driven decision-making, and rapid iteration, Drive Patient Acquisition, Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships), Develop and optimize organic growth channels (SEO, content, referrals, community), Build and test new acquisition channels and tactics to diversify patient sources, Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios, Leverage AI tools for creative generation, ad copy testing, and campaign optimization—using AI to move faster and test more variants across channels than a traditional team could manage manually, Optimize Conversion & Activation, Lead growth product initiatives to improve conversion throughout the patient journey, Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion, Identify and remove friction in the patient experience from discovery to first prescription, Build systems to personalize patient experience based on needs, conditions, and behaviors, Maximize Retention & LTV, Own lifecycle marketing strategy to drive engagement, retention, and LTV, Build email, SMS, and in-app campaigns that keep patients engaged with their care, Develop reactivation and winback programs for lapsed patients, Establish Growth Operations & Analytics, Build analytics infrastructure to measure, attribute, and optimize across the full funnel, Implement experimentation frameworks and statistical rigor for testing, Create dashboards and reporting that give the team and leadership real-time growth visibility, Develop forecasting models to predict growth and identify risks/opportunities early, Partner with Data/Analytics to build patient segmentation, LTV models, and attribution

Why It Might Be a Fit

This is a high-impact role for someone who has scaled consumer health or marketplace businesses, thrives on data and experimentation, and understands that in healthcare, growth must be built on trust and clinical outcomes, not just performance marketing tactics.

Requirements

• 5+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (5+ people)
• Track record of scaling consumer businesses from traction to significant scale (e.g., $10M to $100M+ ARR)
• Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
• Deep understanding of attribution, incrementality testing, and marketing mix modeling
• Proven ability to scale channels while maintaining or improving efficiency
• Growth Product & Experimentation Experience driving growth through product improvements (onboarding, activation, conversion funnels)
• Strong experimentation mindset with rigorous approach to testing and statistical significance
• Ability to partner effectively with Product and Engineering on growth initiatives
• Understanding of personalization, segmentation, and lifecycle marketing tactics
• Analytics & Data Fluency Highly analytical with ability to dig into data, build models, and derive insights
• Fluent with AI-powered data and analytics tools (e.g., Claude, ChatGPT, AI-native BI/analytics copilots) to accelerate analysis, surface insights faster, and reduce reliance on manual SQL work for exploratory questions
• Experience building forecasting models and using data to guide strategic decisions

Benefits

• Daily Meals – Breakfast, lunch, and dinner every weekday
• Pre-Tax Commuter Perks – Save on transit and parking through pre-tax commuter benefits
• Top-of-Market Compensation – We offer competitive salaries along with generous equity packages so you can share in the success you help create
• Profitable and Rapid Growth – We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
• High-Impact Work – Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
• World-Class Team – Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
• Comprehensive Benefits – 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
• Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive
• Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
• Team Socials and Community – We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either
• Downtown SF HQ – Our San Francisco office is just steps from BART, Muni, and great food. It’s designed for deep work and casual collaboration

Tagged as: Data Analysis, Financial Modeling, Forecasting, SQL