Associate Marketing Lead – Small Business

Role Overview

As an Associate Marketing Lead within PNC’s Marketing organization, you will support long-term Small Business growth objectives by developing and executing personalized, omni-channel marketing segmentation strategies that drive customer acquisition, engagement, and retention.

What You Will Do

Key responsibilities include executing always-on, omni-channel growth marketing journeys, owning and supporting defined marketing strategies, translating business priorities into integrated marketing strategies, and applying KPI frameworks to evaluate campaign performance.

Why It Might Be a Fit

The ideal candidate will have strong segmentation campaign development and execution skills, ability to analyze compelling internal/external insights, and comfort working in matrixed organizations with product, digital, analytics, finance, risk, and compliance partners.

Requirements

• Strong segmentation campaign development and execution skills
• Ability to analyze compelling internal/external insights
• Strong project management, communications and stakeholder management capabilities
• Executed quantitative and qualitative research with marketing partners to gain customer insights
• Comfort working in matrixed organizations with product, digital, analytics, finance, risk, and compliance partners
• Applying modern growth marketing practices including AI-driven personalization and test-and-learn frameworks

Benefits

• Medical/prescription drug coverage
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match
• Pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance
• Robust wellness program with financial incentives
• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 9 occasional absence days each year
• Between 15 to 25 vacation days each year
• Years of service