Marketing Manager – Patient Lifecycle & CRM

Role Overview

The Marketing Manager – Patient Lifecycle & CRM is responsible for leading the strategy, performance, and evolution of Heartland Dental’s patient lifecycle marketing programs. This role owns the strategic direction of Salesforce Marketing Cloud (SFMC) patient journeys, ensuring they are effectively designed, prioritized, and optimized to drive patient engagement, retention, and lifetime value.

What You Will Do

Lead strategy and prioritization of patient lifecycle marketing initiatives across SFMC journeys, define journey objectives, audience strategy, and success metrics aligned to business goals and patient lifecycle stages, and partner with marketing operations and technical teams to ensure effective configuration, execution, and scalability of journey programs.

Why It Might Be a Fit

The position focuses on journey strategy, segmentation, performance analytics, and continuous optimization—while collaborating with technical and execution teams responsible for build and deployment.

Requirements

• Lifecycle Strategy & SFMC Journey Leadership
• Segmentation & Channel Strategy
• Campaign & Journey Optimization
• Analytics, Measurement & ROI
• Capability Development & Roadmap
• Project Management & Cross-Functional Leadership