Product Marketing Manager

Role Overview

As a Product Marketing Manager at myKaarma, you’ll own how new features and products reach the market, from planning through adoption. You’ll partner closely with Product as a strategic thinking partner, helping shape how and why features launch and asking the hard questions that set each launch up for success.

What You Will Do

You’ll work alongside Sales, Performance Management, Support, and other customer-facing teams to make sure they’re ready on day one, and you’ll build the campaigns that drive awareness, adoption, and utilization among the dealerships we serve.

Why It Might Be a Fit

This is a high-visibility role on a small, collaborative team, with real ownership and room to grow.

Requirements

• Approximately 2 years of experience in product marketing, customer marketing, product management, or a related role at a B2B SaaS company, with hands-on involvement in feature or product launches.
• Proficiency in constructively challenging ideas and influencing decisions without formal authority, clear, concise writing that turns technical features into plain, compelling language, project management across multiple simultaneous launches and deadlines, cross-functional collaboration and follow-through with Product, Sales, Performance Management, and Support, presenting to internal teams and running training sessions, reading usage dashboards and drawing actionable insights from adoption data, creating polished collateral and presentations.
• Strong understanding of go-to-market fundamentals, including launch planning, launch tiering, and audience segmentation, B2B SaaS business models and customer lifecycle (onboarding, adoption, retention, expansion), how Sales and Customer Success teams use enablement materials in their day-to-day work, product adoption drivers and common tactics for increasing feature usage, buyer persona and value proposition development.

Benefits

• Flexible Work Environment
• Health and Wellness
• Time Off
• In-Office Perks
• Bonus and benefits that support both personal and professional well-being
• Comprehensive medical, dental, vision, life, and disability benefits
• Wellness and telework stipends
• Generous vacation time
• Dog-friendly offices
• Unlimited snacks or refreshments onsite

Tagged as: Project Management