Product Marketing Manager, Growth & Enablement

Role Overview

Reporting to the Senior Manager, Integrated Digital Marketing, the Product Marketing Manager, Growth & Enablement will support Edwin’s growth strategy across Canada, with a focus on regional go-to-market planning, decision-maker engagement, and Sales enablement. This role owns the market-to-buyer side of Edwin marketing.

What You Will Do

Develop market-facing positioning, board-level messaging, Sales enablement materials, campaign strategy, competitive positioning, and regional GTM plans that support Edwin’s growth across priority markets. Translate Edwin’s product value into market value, build strong Sales-facing materials, and develop clear, compelling messaging for senior education decision-makers.

Why It Might Be a Fit

Ideal for someone who can translate product value into market value, build strong Sales-facing materials, and develop clear, compelling messaging for senior education decision-makers.

Requirements

• University degree or college diploma in marketing, communications, business, education, or a related field.
• 4+ years of experience in product marketing, B2B marketing, Sales enablement, demand generation, education marketing, or a related role.
• Strong ability to develop messaging for decision-maker, buyer, and leadership audiences.
• Experience creating Sales enablement materials such as pitch decks, one-pagers, objection handling guides, talk tracks, or competitive positioning.
• Strong understanding of campaign strategy, audience segmentation, and go-to-market planning.
• Excellent writing, communication, presentation, and stakeholder management skills.
• Ability to translate product features and customer proof points into clear market value.
• Experience working with Sales teams and customer-facing stakeholders.
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment.

Benefits

• Comprehensive benefits package
• Free parking on-site
• Free, convenient shuttle bus service from Don Mills Subway Station to and from the office
• Access to on-site fitness center and fitness classes
• Access to LinkedIn Learning for continuous skill growth
• Mentorship and professional development opportunities
• Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling