Marketing Automation Systems Analyst

Role Overview

Neogen is seeking a Marketing Automation Systems Analyst to own, administer, and optimize our global marketing automation platform. This role will support the technical execution of marketing programs, including campaign automation, nurture programs, lead management, segmentation, data integrations, and platform governance.

What You Will Do

Administering and optimizing Neogen’s Eloqua marketing automation platform to support global and regional marketing teams, designing and building marketing automation workflows, email campaigns, nurture programs, and lead management processes.

Why It Might Be a Fit

The successful candidate will bring hands-on marketing automation experience, strong technical and analytical skills, and the ability to turn complex or ambiguous requests into efficient, well-documented solutions.

Requirements

• Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field
• 5+ years of hands-on experience with marketing automation platforms, systems, or related marketing technology
• Experience administering or supporting a marketing automation platform such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or a comparable platform
• Experience designing and building marketing automation workflows, email campaigns, nurture programs, forms, landing pages, or lead management processes
• Experience working with CRM systems and integrations between CRM and marketing automation platforms
• Working knowledge of Salesforce or a comparable CRM platform
• Experience managing marketing data, segmentation, contact lists, or lead scoring processes
• Working knowledge of HTML, CSS, and JavaScript as applied to email templates, landing pages, tracking, or other digital marketing applications
• Experience troubleshooting marketing automation, data synchronization, campaign, or system-related issues
• Experience supporting data quality and governance within marketing or CRM systems
• Strong analytical and problem-solving skills with the ability to interpret campaign and system data
• Ability to manage multiple concurrent projects, requests, priorities, and stakeholders
• Strong written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders
• Ability to collaborate effectively across Marketing, Sales, IT, Legal, and other business functions

Benefits

• Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment
• 401(k) with company match – Invest in your future with retirement savings and company contributions
• Paid Time Off (PTO) – Enjoy generous paid time off so you can rest, recharge, and spend time with those who matter most
• Career Growth Opportunities – We are committed to providing the tools, training, and support to help you grow your career
• Meaningful Work – Be part of a team whose work has a real impact on our customers, communities, and the world around us
• Collaborative Culture – Join a team that values innovation, respect, teamwork, and continuous improvement