Senior Demand Generation Marketing Manager

Role Overview

The Senior Demand Generation Marketing Manager will own paid acquisition end to end, strategy, channel selection, budget, and agency relationship. They will report to the CMO and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to make sure paid-acquired users don’t just land, but convert and stick.

What You Will Do

The Senior Demand Generation Marketing Manager will build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.

Why It Might Be a Fit

This role is a great fit for someone who is energized by building and scaling a new paid program, not just optimizing one that’s already mature. They should think like an owner of budget and outcomes, not just a briefs-and-reports manager of an agency.

Requirements

• 6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment
• Hands-on experience running paid search, paid social, and retargeting programs yourself – not just briefing agencies or reviewing their reports
• A track record of standing up or significantly scaling a paid acquisition program at an early stage, where you had to build the infrastructure and not just optimize what was already there
• Experience managing an external agency or partner relationship, including setting performance expectations and holding partners accountable to them
• Working knowledge of attribution and marketing measurement, and a history of partnering with Marketing Ops or Data teams to get tracking right before spend scales
• Some experience marketing to developers or technical audiences, or with a PLG motion where paid acquisition runs alongside a large organic and self-serve funnel

Benefits

• Dental insurance
• Vision insurance
• Equity plan
• Comprehensive benefits package
• Competitive salary
• Flexible work arrangements
• Paid time off
• Retirement plan
• Professional development opportunities