Director of Product Marketing

Remote Full TimeUnited States (Remote)Nielsen

Role Overview

The Director of Product Marketing will lead global go-to-market strategy, positioning, and commercialization across Gracenote’s portfolio of data, IDs, and AI-powered content solutions for media, entertainment, and advertising customers.

What You Will Do

Key responsibilities include partnering with Product Management, collaborating with Sales and Customer Success, defining and owning the PMM team charter, building and refining core PMM foundations, assessing current team strengths and gaps, and providing hands-on coaching and feedback to existing PMMs.

Why It Might Be a Fit

The ideal candidate will have 8-10+ years in B2B product marketing, with at least 3-5 years in a leadership role building or reshaping a PMM function or team, and a strong background in data, SaaS, ad tech, media, streaming, or related domains.

Requirements

  • 8-10+ years in B2B product marketing
  • at least 3-5 years in a leadership role building or reshaping a PMM function or team
  • strong background in data, SaaS, ad tech, media, streaming, or related domains
  • proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales, and Customer Success
  • excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams

Benefits

  • comprehensive health and wellness plans
  • 401(k) with a Nielsen company match
  • generous paid time off policy
  • company-provided vehicle (depending on the role)
  • discretionary incentive/bonus eligibility

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