Lifecycle Marketing Manager, Campaign Strategy & Execution

Role Overview

Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. The role combines strategic judgment with hands-on execution, partnering closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners.

What You Will Do

You’ll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact.

Why It Might Be a Fit

This role requires significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution, strong customer-journey thinking, hands-on experience with a lifecycle platform, and ability to use data to prioritize opportunities, evaluate results, and change strategy.

Requirements

• Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution
• A track record of independently leading complex, cross-functional campaigns at meaningful scale
• Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention
• Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
• Strong audience segmentation, personalization, experimentation, and campaign-measurement skills
• Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self-serve analytics is a plus
• Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication
• Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume
• Comfort operating in a product-led, highly cross-functional environment with incomplete information
• 8+ total years relevant + transferrable experience

Benefits

• Highly competitive cash compensation
• Equity
• Benefits