Associate Director, Digital Marketing Optimization

Role Overview

The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives.

What You Will Do

Responsibilities include, but are not limited to: working in close collaboration with Marketing Strategy and Customer Experience teams, establishing comprehensive measurement plans, deploying the Experience Optimization Playbook, and designing A/B tests.

Why It Might Be a Fit

The ideal candidate will have a minimum of 7 years’ experience using data & analytics to support business decisions, deep knowledge of the digital media buying ecosystem, and hands-on experience with web analytics.

Requirements

• A minimum of a BA/BS degree
• Minimum 7 years’ experience using data & analytics to support business decisions
• Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
• Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
• Solid understanding of database structures, data wrangling, cleansing, and manipulation
• Project management experience and ability to manage multiple projects while consistently meeting deadlines
• Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
• Must be curious with an openness to new thinking balanced with realistic business needs
• Proven self-starter with high standards of excellence and an innovative mind
• Demonstrated leadership skills and ability to coach and manage team members
• Ability to manage for results under ambiguity
• Strong interpersonal, communication, and analytical skills
• Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
• Excels at interacting with a diverse group of people, all levels of management, including senior leadership
• Forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data

Benefits

• Sign-on bonus
• Restricted stock units
• Discretionary awards
• Medical benefits
• Financial benefits
• 401(k) eligibility
• Paid time off benefits (vacation, sick time, and parental leave)