VP, GTM Enablement

Role Overview

The VP of GTM Enablement will set the enablement strategy and operating model, lead a team of role-based enablement managers, and own the programs and infrastructure that move win rates, quota attainment, ramp time, and net revenue retention.

What You Will Do

Build and lead the GTM Enablement function, establish and operationalize Optimizely’s consolidated GTM Enablement team, and drive the build-out of an agentic enablement layer that delivers the right information to reps at the right moment in their sales or CS motion.

Why It Might Be a Fit

The ideal candidate has deep experience enabling multiple GTM motions simultaneously and knows how to build an enablement function that acts as a strategic multiplier on the revenue org, not just a training team.

Requirements

• 10–12+ years in GTM, revenue, or sales enablement in a B2B SaaS environment
• Proven track record leading and scaling a multi-function enablement team
• Experience enabling multiple GTM motions simultaneously: direct enterprise, mid-market, SDR/BDR, and post-sale customer success
• Demonstrated ability to connect enablement programs to commercial outcomes such as ramp time, win rates, and retention
• Deep understanding of complex sales cycles, multi-threading, and selling across multiple stakeholders and buying groups
• Familiarity with sales methodologies such as MEDDPICC, Challenger, Sandler, or Command of the Message, and how to reinforce them through field enablement
• Experience designing and delivering training across live, virtual, and self-paced formats, with working knowledge of adult learning principles
• Hands-on experience with enablement technology: LMS platforms, sales readiness tools, CRM (Salesforce), and AI-powered enablement applications