VP, Head of Brand Marketing (bareMinerals)

Role Overview

The Head of Brand Marketing for bareMinerals will own the brand end-to-end, connecting product innovation, brand storytelling, and commercial performance into one coherent, consumer-obsessed engine. This role requires a strong understanding of the beauty and wellness industry, as well as experience in building and leading a brand marketing team.

What You Will Do

The Head of Brand Marketing will be responsible for developing and executing a comprehensive brand strategy, including product pipeline alignment, go-to-market execution, and community engagement. This role will also require building and managing a team of brand marketing professionals, as well as partnering with cross-functional teams to ensure seamless execution of brand initiatives.

Why It Might Be a Fit

The ideal candidate will have 12+ years of marketing experience leading consumer-focused, community-driven brands at scale, with a track record of connecting brand investment to business outcomes. They will also have experience building or scaling community, creator, or influencer advocacy programs, and owning a brand budget and managing a roster of creative, production, and experiential agencies.

Requirements

• 12+ years of marketing experience leading consumer-focused, community-driven brands at scale
• Experience building or scaling community, creator, or influencer advocacy programs
• Experience owning a brand budget and managing a roster of creative, production, and experiential agencies
• Strong retail commercial acumen, including experience with Sephora and/or Ulta Beauty trade and field dynamics
• Proven people leadership — has built, led, and developed multidisciplinary teams across brand, marketing, and creative functions
• Digital/social-first fluency alongside traditional marketing channel expertise
• Bachelor’s degree required

Benefits

• Hybrid First” Model — 3 days per week in office, balancing virtual and face-to-face interactions
• Work From Anywhere” — Freedom to work six (6) weeks annually from the location of your choice
• Complimentary Products — Free and discounted products on new releases and fan-favorites
• Professional Development — Exposure to senior leadership in a flat organization, learning and development programs, and career advancement opportunities
• Community Engagement — Volunteer opportunities in the communities in which we live and work