Senior Brand Marketing Manager

Role Overview

The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team, responsible for all aspects of marketing, from brand strategy and stewardship to digital/website/eCommerce/community activation.

What You Will Do

Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives that drive business growth and strengthen brand equity.

Why It Might Be a Fit

The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results.

Requirements

• Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness.
• Drive consistent and ownable brand positioning.
• Lead high-visibility brand initiatives from strategy development through execution.
• Develop clear and effective creative briefs and manage agency partners from briefing through implementation.
• Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners.