Influencer Marketing Manager at Health & Wellness Supplements Brand

Role Overview

The Influencer Marketing Manager will be responsible for building and managing a network of creators, developing creator partnerships, and growing affiliate-driven content and sales. The role is focused on managing creators and creator relationships rather than personally creating content.

What You Will Do

Key responsibilities include sourcing and identifying relevant creators, conducting creator outreach, managing creator relationships, developing and managing creator gifting and UGC campaigns, building and maintaining an affiliate creator network, and tracking creator outreach and campaign performance.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field, with a strong understanding of platforms such as Instagram, TikTok, and YouTube, and experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field
• Proven experience sourcing and conducting outreach to creators and influencers, preferably at scale
• Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking
• Previous experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred
• Experience with UGC creator campaigns and understanding of what makes creator content effective for paid and organic social
• Experience building or managing an affiliate creator network is a strong plus
• Strong communication, relationship management, negotiation, and organizational skills
• Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously
• Strong understanding of platforms such as Instagram, TikTok, and YouTube, and relevant creator/affiliate ecosystems

Benefits

• Competitive USD salary based on experience
• Fully remote position
• Opportunity to work directly with a growing U.S.-based health and wellness brand