Role Overview
The Digital Marketing / Performance Marketing Manager will plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue. This is a hands-on, data-driven role for someone who understands how to turn advertising budgets into business results.
What You Will Do
The manager will manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels. They will be accountable for metrics such as CPL, CAC, ROAS, conversion rates, and revenue impact.
Why It Might Be a Fit
The ideal candidate will think in terms of revenue and acquisition efficiency, not vanity metrics, and will be comfortable owning campaign performance. They will enjoy analyzing data and turning it into action, and will be able to clearly explain campaign performance to stakeholders.
Requirements
- 2+ years of digital marketing or performance marketing experience
- Hands-on experience managing paid advertising campaigns
- Experience with one or more platforms such as Google Ads, Meta Ads, LinkedIn Ads, and similar paid acquisition platforms
- Strong understanding of digital marketing metrics, including CPL, CAC, CPA, ROAS, CTR, and conversion rates
- Experience managing advertising budgets
- Comfortable analyzing campaign data and making optimization decisions
- Strong understanding of audience targeting and campaign testing
- Strong communication and reporting skills
- Professional working English
- Ability to work effectively in a remote environment
To apply for this job please visit jobs.workable.com.
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