Role Overview
The Outbound Marketing Specialist will build and execute outbound systems that generate qualified B2B pipeline opportunities. This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.
What You Will Do
The role involves building and executing outbound campaigns, researching and building targeted prospect lists, using LinkedIn as a core outbound and relationship-building channel, writing compelling copy, and continuously improving campaign performance.
Why It Might Be a Fit
A strong fit for this role is someone who understands outbound as a system, knows how to research and identify high-quality B2B prospects, can write personalized outreach that earns responses, and is comfortable testing and iterating quickly.
Requirements
- 2+ years of experience in B2B outbound marketing
- Lead generation
- SDR/BDR
- Outbound prospecting
- Similar pipeline-generation roles
- Strong hands-on experience with LinkedIn outreach
- Experience using prospecting tools such as LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo
- Strong outbound copywriting skills
- Experience building and managing multi-channel outbound campaigns
- Strong understanding of B2B prospecting, ICP development, buyer psychology, and high-ticket B2B sales cycles
- Ability to analyze and optimize campaign performance
- Excellent written and spoken English
- Strong organization and attention to detail
- Ability to work independently in a remote environment
Benefits
- Flexible work arrangement
- Opportunity to work with a remote team
- Professional development and growth opportunities
- Competitive salary and benefits package
To apply for this job please visit jobs.workable.com.
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