Role Overview
The Performance Marketing Manager will lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels. This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle.
What You Will Do
You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth. You’ll build, launch, and optimize campaigns across multiple platforms, monitor campaign performance daily, and implement proactive optimizations.
Why It Might Be a Fit
If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you. You’ll own paid acquisition performance, optimize every stage of the marketing funnel, and continuously improve lead generation, efficiency, and revenue growth.
Requirements
- 3+ years of hands-on experience in Performance Marketing or Paid Media
- Proven success managing Google Ads, Meta Ads, LinkedIn Ads
- Strong experience driving B2B lead generation and pipeline growth
- Deep understanding of PPC strategy, audience targeting, retargeting, funnel optimization, attribution models
- Advanced experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking implementation
- Ability to independently build campaigns, launch tracking, optimize performance, report results
- Strong ad copywriting and testing skills
Benefits
- Competitive salary
- Opportunity to advance into Senior Performance Marketing Manager, Growth Marketing Lead, Head of Paid Media, Demand Generation Manager, VP of Growth
- Fully remote role with long-term career growth
To apply for this job please visit jobs.workable.com.
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