Director of Demand Generation, EMEA

Role Overview

The Director of Demand Generation will lead the SDR function with clarity, pace, and purpose, building consistency across people, process, and performance. The role will set the SDR strategy and performance framework, embed AI and automation into SDR workflows, and create operational discipline.

What You Will Do

The Director will directly influence how Pax8 converts demand into revenue, improving conversion, raising SDR effectiveness, and building a modern, AI-literate function.

Why It Might Be a Fit

The role requires substantial leadership experience in SDR / inside sales / demand environments, demonstrated success building predictable pipeline, and proven capability implementing AI-enabled process improvements.

Requirements

• Substantial leadership experience in SDR / inside sales / demand environments within B2B SaaS or technology
• Demonstrated success building predictable pipeline through performance frameworks, coaching, and operating cadence
• Proven capability implementing AI-enabled process improvements and automation to increase efficiency and conversion
• High data fluency — confident interpreting dashboards, CRM signals, and performance trends to drive action
• Strong cross-functional influence in matrixed organisations, partnering effectively with Sales, Marketing, and RevOps
• A structured, delivery-minded approach to projects and change, bringing others with you through clear plans and communication
• A leadership style rooted in integrity and transparency — focused on what’s working, what isn’t, and what to do next

Benefits

• Salary range £90,000 – £110,000
• Annual performance bonus
• Long term Incentive Plan (Stock Options)
• 25 days holiday (plus bank holidays)
• Private healthcare covered by Bupa
• Dental Plan covered by Bupa
• Life Assurance
• Income Protection
• Royal London Workplace pension scheme – 5% employer contribution
• Pax8 Cycle to Work Support Scheme Available
• Dedicated time for training and personal development
• Unlimited access to LinkedIn Learning
• Health & Wellbeing coaching support
• Fun and frequent company and team socials