VP, Growth Marketing

Role Overview

The VP, Growth Marketing leads Pendo’s growth engine from top-of-funnel awareness through qualified pipeline creation. The role owns demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions.

What You Will Do

The VP, Growth Marketing will own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. They will also partner closely with Sales, Product, the CMO, the CRO, and the executive team.

Why It Might Be a Fit

The ideal candidate is a builder, not a maintainer, who is AI-curious and genuinely uses AI tools to drive growth. They should have a proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels.

Requirements

• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS
• proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels
• direct experience managing marketing analytics, attribution, and website performance or conversion optimization
• strong analytical and systems-thinking skills
• ability to lead and scale cross-functional teams
• excellent communication skills

Benefits

• highly competitive, employer-heavy coverage including $0 premium options
• strong 401(k) match
• equity
• flexible time off