Senior Field Marketing Manager

Role Overview

As a Senior Field Marketing Manager, you will play a critical role in shaping localized growth strategies across assigned markets, with a focus on footprint states. This position brings together strategic planning, investment optimization, and market activation to ensure brand priorities connect with consumer opportunities and commercial objectives.

What You Will Do

Strategic Planning & Commercial Alignment, Field Marketing Strategy & Execution, Partnership & Experiential Marketing, Distributor Engagement & Commercial Planning, Commercial Recaps & Reporting.

Why It Might Be a Fit

This role is ideal for a strategic and commercially minded marketing leader who enjoys balancing long-term planning with executional excellence. You thrive in collaborative environments, build trusted partnerships across functions, and use data and insights to guide decisions.

Requirements

• Bachelor’s degree required
• 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries
• Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results
• Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams
• Experience leading large-scale activations, sponsorships, business reviews, and performance reporting

Benefits

• Flexible work policy with a 40% work-from-home hybrid option
• Great benefits and perks
• Opportunities for career growth and mobility
• Inclusive and diverse company culture
• Competitive salary range ($139,500.00 to $174,400.00)