Mobile Growth Manager – CRM (Braze)

Role Overview

Join Phiture’s dynamic marketing team to dive into mobile app retention audits and CRM programs for a diverse clientele, harnessing cutting-edge mobile analytics tools to decode user behavior and craft compelling campaigns.

What You Will Do

Implement and optimize marketing campaigns using Braze, personalize and customize campaign content dynamically, manage and enhance custom attributes, collaborate with the data analytics team, and analyze campaign performance.

Why It Might Be a Fit

The role requires experience with A/B testing, proficiency in using Braze, and a data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.

Requirements

• Experience with A/B testing in any digital marketing channel
• Proficiency in using Braze for planning and launching campaigns
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics
• Focus on performance and results, striving for measurable impact
• Understanding of user psychology and motivation in mobile app usage