Director, Growth Marketing

Role Overview

The Director, Growth Marketing will own and scale the demand generation and customer growth engine for Plooto’s accounting firm channel, focusing on inbound pipeline for the sales team and cross-sell/upsell programs to grow customer LTV.

What You Will Do

The role involves setting growth strategy, driving inbound pipeline, scaling direct and self-serve acquisition, and building cross-sell/upsell programs to increase ARPU and expansion revenue.

Why It Might Be a Fit

The ideal candidate will have proven experience building a demand engine from an immature base, be personally quantitative, and have experience in low-ACV, high-volume SMB growth.

Requirements

• Proven experience building a demand or growth engine from an immature base
• Personally quantitative
• Real experience in low-ACV, high-volume SMB growth
• Experience generating demand for a sales-led motion
• Fluency across both sales-fed demand generation and self-serve / product-led growth

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Flexible work arrangements